Swann Sleep Ltd (“we”, “our”, “us”) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website or interact with us.
It should be read alongside any other documents referenced within it.
1. Who We Are
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is:
Swann Sleep Ltd
19 Clothier Road
Bristol
BS4 5PS
United Kingdom
Company Number: 10699556
Contact email:
trade@swannsleep.co.uk
2. Individuals Whose Data We Collect
We may collect and process personal data from:
• Visitors to our website
• Customers purchasing or enquiring about our products
• Trade partners, retailers and distributors
• Individuals who contact us via email, phone or online forms
• Individuals who subscribe to marketing communications
3. Information We Collect
We may collect and process the following information:
Information you provide to us
This may include:
• Name
• Email address
• Phone number
• Company name
• Delivery address
• Billing information
• Enquiry details or correspondence
• Information submitted via website forms
Transaction information
If you place an order or request products or services we may collect:
• Order details
• Delivery information
• Payment details (processed via secure third-party providers)
Technical information
When you visit our website we may collect:
• IP address
• Browser type and version
• Device information
• Website usage data
• Pages visited and navigation behaviour
This information helps us improve the performance and usability of our website.
4. How We Use Your Information
We process your personal data for the following purposes:
• To respond to enquiries and provide requested information
• To supply products or services
• To manage business relationships with customers and trade partners
• To process orders and deliveries
• To improve our website and services
• To maintain security and prevent fraud
• To comply with legal and regulatory obligations
• To send relevant business communications where permitted by law
Where required, we rely on one of the following lawful bases under UK GDPR:
• Contractual necessity
• Legitimate business interests
• Legal obligations
• Consent (for marketing communications where applicable)
5. Marketing Communications
We may send marketing communications about our products or services where:
• You have requested information from us
• You have purchased from us previously
• You have given consent to receive marketing
You can unsubscribe or opt out of marketing communications at any time by contacting:
We will never sell your personal data to third parties for marketing purposes.
6. Data Retention
We retain personal data only for as long as necessary for the purposes it was collected, including:
• Providing services or fulfilling contracts
• Legal and accounting requirements
• Resolving disputes
• Preventing fraud
Typical retention periods include:
Customer and order data: up to 6 years for accounting and tax compliance.
Marketing data: retained until you unsubscribe or request deletion.
We may retain anonymised information indefinitely for statistical purposes.
7. Cookies and Website Analytics
Our website may use cookies and similar technologies to improve your browsing experience.
Cookies may help us:
• Understand how visitors use our website
• Improve website functionality
• Analyse traffic and usage patterns
• Provide relevant content
We may use third-party analytics services such as:
• Google Analytics
These services may collect anonymised usage data.
You can control or disable cookies through your browser settings.
For more information about cookies visit:
8. Where Your Data Is Stored
Your information is stored on secure servers and systems used to operate our business.
Some of our service providers may process data outside the UK or European Economic Area (EEA). Where this occurs we ensure appropriate safeguards are in place to protect your personal data in accordance with UK GDPR.
9. Data Security
We take reasonable steps to protect your personal data from:
• Unauthorised access
• Loss or misuse
• Alteration or disclosure
However, transmission of data over the internet is not completely secure. While we take appropriate measures to protect your information, we cannot guarantee the security of data transmitted to our website.
10. Sharing Your Information
We may share your personal data with trusted third parties where necessary, including:
• Delivery and logistics providers
• Payment processors
• IT and website service providers
• Professional advisers such as accountants or legal advisers
We may also disclose information where required:
• To comply with legal obligations
• To enforce our terms and conditions
• To protect the rights, safety or property of our business or customers
If our business or assets are sold or transferred, customer information may form part of that transaction.
11. Links to Other Websites
Our website may contain links to third-party websites.
If you follow a link to another website, please note that those websites have their own privacy policies and we do not accept responsibility for their policies or practices.
12. Your Data Protection Rights
Under UK GDPR you have the following rights:
Right of access
You may request a copy of the personal data we hold about you.
Right to rectification
You may request correction of inaccurate or incomplete information.
Right to erasure
You may request deletion of your personal data in certain circumstances.
Right to restrict processing
You may request that we limit how we process your data.
Right to data portability
You may request a copy of your data in a commonly used digital format.
Right to object
You may object to certain types of processing, including marketing.
To exercise any of these rights please contact:
13. Complaints
If you believe your data has been handled incorrectly you have the right to lodge a complaint with the UK data protection authority:
Information Commissioner’s Office (ICO)
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any updates will be published on this page and will take effect immediately upon publication.
15. Contact
If you have any questions about this Privacy Policy or how your data is handled, please contact:
Swann Sleep Ltd
19 Clothier Road
Bristol
BS4 5PS
Email: trade@swannsleep.co.uk
